Sonic Branding

Thursday, 28 July 2011

I've moved on...

http://musicplanning.wordpress.com/tag/music-planning/

DJ

Posted by Daniel M Jackson at 06:51 1 comments

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Daniel M Jackson: I believe that sonic branding is about managing a brand's complete relationship with its audiences ears. It's not just a logo, it is certainly not just advertising. We all have ears, all brands make a noise - I want these noises to be better; more pleasurable. In return I am willing to give up space in my brain to brands who associate themselves with these pleasurable sounds. If I am willing, are you?

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