Here's something I have learned.
The mark of a great salesperson is not that they are great listeners or smooth operators or have a contacts list as long as your arm (though these are all useful). The true sign of a great salesperson is that that can spot a wave coming (at approximately the right moment) and ride it for as long as it is worth riding.
Selling is super-super easy when you have a product or service to sell that people actually want. Understanding this - and letting this principal guide you - will allow anyone to be great salesperson. Trouble is, passion, emotion, sunk costs and a general lack of ability to 'smell the cheese' often get in the way of a person's ability to think clearly: Do people want what I am selling? If not, how can I change what I am selling so they will want it.
So much sales training is based upon techniques for changing the minds of the buyers - to get them to want your product. I'm afraid that is all bull***t. You can't work that way and have long term success - unless you want to turn into this.
The point of this post?
For the first time since I started in sonic branding I can say without a hint
of BS that the market finally wants what I have to sell.
Here comes the wave...get yourself a board.
