I can't help it. I may be a sonic branding guy but what really interests me these days is the business rather than the creativity; I'm in it for the deal - not just for the music; I want to make a difference - not just make some noise.
My strategy? It's simple.
Here it is. No lie - no bullshit - I am really working this. It is simple, not particularly original and I won't explain it. It is:
Good things with (or for) good people.
If you catch me doing rubbish things for bad people, feel free to arrange some kind of intervention.
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